2011-10-25 Optimize Your Web Site Search Biznology Webinar with Mike Moran

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Did a frustrated searcher just ask again why your site search engine stinks? Site search foments frustration because you can’t deliver on the implied promise: “Type in anything and we’ll find it.” You’re not sure whether the problem is the search engine technology you use, the way you’ve set up the search engine, or that blasted content on your site. Your authors don’t use the right keywords, your Webmasters block the spiders, marketers insist on their precious message, and tech support people write entirely in acronyms. When you add it all up, it’s a wonder anyone finds anything with your site search engine.

It’s easy to change the search engine on your corporate Web site—at least it’s easier than fixing some of the real problems. Too often, we look at poor Web site search as merely a technology problem rather than one that requires analysis of content, user interfaces, search engine configuration, site design, and other factors. Analyze your Web site’s search in a holistic way and address all of your problems. In this Webinar, you’ll find out how to reduce site abandons and pogo-sticking, while actually helping your visitors get the answers to their real questions. Mike will show you how to use metrics and surveys to assess your Web site search and improve it. He’ll also show you how to use multifaceted search to optimize the search results.

In this free 30-minute Biznology® Webinar, Mike Moran explains how to analyze your Web site search experience so that searchers on your Web site can find what they are looking for.

Mike Moran is the Founder of the Biznology blog, a well-known expert in all things digital marketing, and Chief Strategist at Converseon, a leading social consultancy. Mike is the co-author of Search Engine Marketing, Inc., and the sole author of Do It Wrong Quickly. Mike is a veteran of IBM, managing groups in IBM.com for eight years, retiring from IBM in 2008 as a Distinguished Engineer.

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