2013-09-24 12 Myths vs. Realities of Search Engine Optimization (SEO)

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• 80% of visitors to a website begin by typing keywords in the query box of a search engine
• 42% click on the website in the #1 position on the search page
• 90% click a website on the first page

These facts underscore that if your brand is on the internet, a high rank on the search engines is a requirement for business.

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a website by remaining high on the list of results returned by a search engine. It is the single most measurable, profitable, and predictable activity a business can pursue in digital marketing.

Many are fooled to believe that, for a top rank, you need to know the right tools, tricks, and people. Do you know the difference between the myths and realities of SEO?

In this webinar, Rob Petersen and Mike Moran engage in a point-counterpoint discussion to clarify the folklore vs. the wisdom of SEO. Don’t be fooled about what it takes to achieve a high rank on search pages. Join Rob and Mike when they explain the principles and practices that make SEO work effectively in 12 Myths vs. Realities of SEO.

Special presentation sponsored by BarnRaisers, Marketing Pilgrim, Rutgers CMD, and Unison

Rob Petersen is President of BarnRaisers, a digital marketing solutions company using social media, the power of community and the proven principles of relationship marketing to build brands. He’s also on the MBA faculty of Rutgers University, where he teaches courses in Web Analytics, SEO, and Social Media Measurement and ROI. Rob has been recognized by the American Marketing Association for building billion dollar businesses multiple times.

Mike Moran is the Founder of the Biznology blog, a well-known expert in all things digital marketing, and a senior strategist at Converseon, a leading social consultancy. Mike is the co-author of Search Engine Marketing, Inc., and the sole author of Do It Wrong Quickly. Mike is a veteran of IBM, managing groups in IBM.com for eight years, retiring from IBM in 2008 as a Distinguished Engineer.


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