Building a Competitive Game Program – Power of Play 2015 2015 05 15 Pop 14 GD

Building a Competitive Game Program – Power of Play 2015 2015 05 15 Pop 14 GD Like

ArenaNet’s head of marketing, Steve Fowler and competitive events manager, Joshua Davis give us an overview of Guild Wars 2’s competitive game program — how it began, how it has grown, what it has meant to their bottom line, how their participation funnel shapes up, and what events are being played — from Go4 cups all the way to WTS.

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