How To Build Sales Funnel for Your eCommerce Store [22,5% Conversion Sales Funnel CASE STUDY]

How To Build Sales Funnel for Your eCommerce Store [22,5% Conversion Sales Funnel CASE STUDY] Like

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How To Build Sales Funnel for Your eCommerce Store [22,5% Conversion Sales Funnel CASE STUDY]

A sales or marketing funnel is really just the series of steps you set up to turn prospects into customers. The idea behind setting up a funnel is that when you understand exactly what you want potential customers to do next, it’s much easier to get them to do it.

There are only 3 types of conversion funnels a business will employ… EVER. Maybe “types” is the wrong word, let’s call them categories. Let me start again…

There are only 3 CATEGORIES that every conversion funnel falls into…

CATEGORY #1: “Acquisition”
CATEGORY #2: “Activation”
CATEGORY #3: “Monetization” Funnels

Each one has a very specific job in your business.

An acquisition funnel should be designed and architected to help the business acquire as many new prospects and customers as possible (at breakeven or better)…

An activation funnel should be designed and architected to help the business convert as many of its prospects (or inactive buyers) into recent buyers…

…And a monetization funnel should be designed and architected to help the business generate revenue from its active buyers and indoctrinated subscribers.

Now, I know what you’re probably thinking…

“Which conversion funnel should I be using in my business?”

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